On Page Optimization Vs Off Page Optimization

On-Page Optimization Vs Off-Page Optimization

On-Page Optimization (SEO)

Defined: On-Page Optimization (On-Page SEO) is what can be done on the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content.

Off-Page Optimization (SEO)

Defined: Off-Page Optimization (Off-Page SEO) is what can be done off the pages of a website to maximise its performance in the search engines for target keywords related to the on-page content and keywords in off-page direct-links.

On-Page SEO ChecklistOff-Page SEO Checklist
Alwaysstart With Research Andtesting
Alwaysstart With Keyword Research, Testing Andselection
Title tags
Keywords in links
Meta tags
Links from high ranking publisher sites
ALT tags
One-way inbound links (not link exchange)
H1 tags
Different keywords in your link-ads from the same site
URL structure
Gradual link building technology (no growth spikes)
Internal Linking
Relevant keywords near your inbound link
Content
Deep linking (from multiple pages to multiple pages)
Keyword density
Target a large list of keywords (5-500+)
Site maps
Link from sites with a variety of Link Ranks
Usability
Track active link-ad keywords
Track target keywords
Discontinue campaigns if ranking does not improve
Expect results in 12 months
Expect results in 30 days (MSN) 1-9 months (Google, Yahoo)
Do not make commonon-page SEO mistakes:
Do not make common off-page SEO mistakes:
Duplicate content
Duplicate  keywords in link-ads
URL variants on the same pages
Site-wide links causing link growth spikes
Off-site images and content on-site
Using on-page SEOs to do specialist off-page SEO
Duplicate title tags
Placingrandom links without keywords near your link-ad
Do not use on-page SEO spamming tactics such as:
Do not use off-page SEO spamming tactics such as:
Hidden text
Link farms (sites with 100+ outbound links per page)
Hidden links
Using irrelevant keywords in your link-ads
Keyword repetition
Garbage links
Doorway pages
Link churning
Mirror pages
Hidden inbound links
Cloaking

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